Strategy and GTM Planning


While strategic planning is key for a vendor’s business success, it is also important to ensure that such strategies lead to concrete GTM approaches. Wolfram Funk ICT Business Consulting helps you with your strategy development, positioning and go-to-market planning initiatives:

Assessment and optimization of existing strategy and positioning

Qualitative and quantitative target segment and competitive environment analyses

Selection and assessment of potential strategic partners (for mergers & acquisitions)

Development of concepts to optimize and focus your company’s overall GTM planning or your entry into a specific industry or for a specific solution – including communication blueprints

Development of recommendations for action for sales, marketing and product management, business development and channel management as well as the corporate management

Identification and evaluation of suitable partners for technology, distribution, resales and services

Determine yourself where you need external help: see check list…